What is Genesys Predictive Engagement?

Genesys Predictive Engagement is a cloud-based customer engagement solution that offer personalized and proactive engagement with online visitors, based on user characteristics or behaviors on websites and mobile apps, to help them desired outcomes at the right moment. 

For example, too often visitors abandon carts, customers remain frustrated on mobile apps, or prospects leave websites without finding what they need. These scenarios lead to missed leads, lost revenue, and increased calls to the contact center. Through user behavior data collected by digital user tracking, Genesys Predictive Engagement allows you to present the right offer to high-value customers and prospects, whether it’s relevant contextual content or a messaging conversation to connect with a sales representative.