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Send Rich Link action

Use the Send Rich Link action in digital bot flows to send rich links to your messaging contacts.

For example, you can configure a bot to send an interactive call-to-action (CTA) URL message through WhatsApp messaging. The consumer receives a rich URL message that displays the header (image or text), body, footer, URL, and URL label directly in WhatsApp on their device. They can interact with the rich URL message to visit the configured URL on their device. After the rich message interaction, the consumer can choose to continue or end the conversation with the bot. If the conversation continues and routes to an agent, the agent’s transcript shows the rich URL message that was previously shared with the consumer. 

Note: The Send Rich Link action is available for WhatsApp messaging only. The action takes the failure path if you use it in any other unsupported channels.
FieldDescription
Name Type a distinctive name for the action. The label you enter here becomes the action’s name displayed in the flow structure.
Header Type

Specify the type of header content that the bot must include in the rich URL message.

To add a header, click Expression modes . Then, click Literal and select one of the following header types:

  • Image (‘image’)
  • Text (‘text’)

Depending on the selected header type, either the Header Image or Header Text field appears. The default value is No Header.

Header Image

Configure the header image for the rich URL message. To add an image, do one of the following steps:

  • Click Upload and select an image from the assets library
  • Use the to add an image

The maximum supported image size is 25 MB.

Note: This field becomes mandatory if you set the Header Type field to Image (‘image’).

Header Text

Enter the text that the bot must send as the header in the rich URL message. For example, “Set up an appointment.”

Note: This field becomes mandatory if you set the Header Type field to Text (‘text’).

Body

Enter the body text of the rich URL message. For example, “Tap the following button to see the available dates.”

Footer

Enter any footer notes that you want to include in the rich URL message. For example, “Dates subject to change.”

URL Value

Enter the target URL value. The bot participant can tap the button text that you configure using the URL Label field to open the target URL. 

Note: The URL value must begin with https://.
URL Label

Enter the button text that shows on the rich URL message. The bot participant can tap this label to open the link that you set in the URL Value field.

Note: The URL label does not support emojis for WhatsApp messaging.

Define success and failure paths

PathDescription
Success

This path indicates that the system successfully sent a rich URL to the messaging contact.

To follow the route you want the interaction to take, drag the appropriate action below the Success path.

Failure

This path indicates that the system was unable to send a rich URL to the messaging contact.

To direct the route you want the interaction to take, drag the appropriate action below the Failure path.